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عربىArsenal: With Arsene Wenger & Without - Will They Ever Return to Their Former Glory?
Arsenal, led by Arsene Wenger, is a major English football club with 13 league titles and 14 FA Cups
30 December 2024
The Santiago Bernabéu, one of football’s most iconic stadiums, seems to be undergoing a subtle yet significant branding shift. Recent observations suggest that Real Madrid may be moving towards using a simplified name, “Bernabéu,” in various official contexts. This development has sparked curiosity among fans and media about the future of the stadium’s name and its implications for tradition and commerce.
Reports from Marca indicate that Real Madrid C.F. has been strategically adopting the shorter “Bernabéu” branding. This transition has been evident in marketing materials, merchandise, and even the official stadium tour, now branded as the “Tour Bernabéu.” On official club social media accounts and the stadium’s website, the first name, “Santiago,” is noticeably absent.
Even souvenirs, cups, and miniature stadium models sold during events like concerts and matches now feature only the simplified name. The change, while subtle, has not gone unnoticed, sparking debates about preserving the legacy of Santiago Bernabéu, the visionary president who built the stadium.
The shift to a shorter name might also be laying the groundwork for a future naming rights partnership. A modernized brand could attract corporate sponsors, similar to FC Barcelona’s addition of “Spotify” to Camp Nou. However, any such decision would require approval from the socios—Real Madrid’s devoted members.
Real Madrid CF President Florentino Pérez has repeatedly assured fans that the stadium will always honor the legacy of Santiago Bernabéu. In a 2022 interview with Tuttosport, Pérez stated:
“The stadium will never bear my name; it will always be called Santiago Bernabéu. He created this vision, and everything we are today is because of him.”
While Pérez acknowledged the possibility of a naming rights deal, he emphasized that the Bernabéu name is already a global brand. He suggested that other facilities, such as the training complex, could be named after him in the future.
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Real Madrid CF’s subtle rebranding of the Santiago Bernabéu reflects a balance between tradition and modern commerce. While honoring its rich legacy, the club prepares for a dynamic future. For fans, the excitement continues with thrilling upcoming matches. Secure your spot at the Bernabéu by purchasing Real Madrid tickets from 1BoxOffice, the ultimate platform for all your ticketing needs!
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