Rocco Commisso's €100M Vision for Stadio Artemio Franchi: A New Era for Fiorentina

Rocco Commisso’s Vision for Stadio Artemio Franchi

Rocco Commisso, the owner of Fiorentina, is proposing a bold €100 million investment to upgrade Stadio Artemio Franchi in Florence. In exchange, Commisso seeks a 50-year concession to manage the stadium, ensuring long-term stability and the ability to implement his ambitious plans.

A Two-Part Investment Strategy

Commisso’s plan involves two major areas of focus:

Completion of Current Renovations:

• €55 million will be allocated to finish ongoing upgrades funded by public money.
• These include installing a canopy over the stands and reconfiguring the seating in the iconic Marathon section to enhance the spectator experience.

Development of Commercial Infrastructure:

• €50 million will be used to create modern commercial facilities such as VIP areas, restaurants, shops, and entertainment spaces.
• These additions aim to transform the stadium into a bustling hub for sports fans and business opportunities.

Long-Term Concession: The Key to Success

Commisso emphasizes that a 50-year concession is essential to secure the stability and planning needed to bring his vision to life. He believes the modernized Stadio Artemio Franchi, much like Fiorentina's state-of-the-art Viola Park training center, could become a cornerstone of the club’s financial and sporting future.

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By investing €100 million and securing a long-term concession, Rocco Commisso envisions a transformed Stadio Artemio Franchi that supports Fiorentina's rise in Italian football. Meanwhile, fans can stay part of the action by securing Serie A tickets easily through 1BoxOffice, ensuring they never miss a moment of the league’s electrifying matches.

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