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13 September 2024
The Santiago Bernabéu has been awarded the title of the Best Stadium 2024 by the World Football Summit (WFS), the leading global event in the football business. The award aims to acknowledge Bernabéu’s innovative characteristics and its “courageous concept of a new image of the sports stadium and, in a broader sense, the image of Madrid as a city in terms of culture and economy. ” Such an award puts the stadium in the group of the most innovative projects.
The club’s home is considered to be innovative with its technology integration and has multiple uses. These include a retractable pitch of the new generation with an underground greenhouse, a 360º video scoreboard, and an external digital wrapping that turns the stadium into a living logo. These elements transform the Bernabéu into more than just a sports facility, but a representation of the Madrid city's advancement.
The adaptability of the stadium has also been stressed, now the arena is an important cultural and tourist attraction in Madrid. This year, the bernabéu hosted large concerts by world-renowned artists such as Taylor Swift, Karol G, and Luis Miguel, and people from all over the world visited it. Jan Alessie, co-founder of the World Football Summit, praised the stadium’s multifaceted role, stating: I have always said that the Santiago Bernabéu is not just a stadium, it’s a view of the future of sports and entertainment venues. The stadium represents a new concept regarding technology, sustainability, and versatility. It is a true revolution in the field and a great value for Madrid.
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